Corporate Interior Branding

When most people think of the term "corporate branding" they automatically think of snazzy logos and catchy phrases or new printed marketing materials. What many don't realize is that branding involves much more than a vibrant symbol on a piece of paper or website. Often more important are what feelings and sensations are evoked when entering an office or retail space.

For the past decade, Envision Works has introduced the concept of “Interior Branding” to its clients who have undergone a brand update. Corporate branding has become more sophisticated by including interior design as an important element to the overall branding process.

Interior design continues to help corporations define and project unique identities to their prospective business partners, employees, and the general public. Whether designing for a law firm, an advertising agency, a publishing house or a corporate office in Midtown Manhattan, interior design firms can create unique office space that not only reflects a company's corporate vision, but also defines its brand identity.

Today's corporate society is moving away from the traditional layout of individual corner offices and is looking to interior designers to create a less conservative approach to office design. Enclosed space generally suggests the feeling of corporate hierarchy while open, moveable space tends to promote collaborative work between employees, which promotes innovative, forward-thinking creativity and results in increased productivity. Corporate interior branding also allows guests to enter the lobby and experience the “image” that reflects the overall branding of the company.

While many corporations are adapting to this unique form of branding, others are now looking for ways to easily update and upgrade their image or brand without major renovations or construction. Envision Works has made its mark with small corporate interior branding projects and have accomplished clients goal’s on limited budgets.

As more companies understand the value of interior design as a key element to the corporate branding strategy, they will continue to retain Envision Works to redesign and redevelop their office space to reflect their corporation's image.